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Can Podcasts Be Effective for Marketing?
Podcasts are now as popular as streaming and video content, as a way of having fun and spending time. The industry grows in size as more people use it.
And businesses are taking note. In 2022, a huge $1.6 billion will be spent on media. But does it pay off? Is podcasting making a good return on the money being put into it? SO let us read more about Why Podcasts is Your Effective Marketing Strategy?
How popular are podcasts?
Podcasts are becoming more popular and will continue to grow in popularity. Although it is possible that podcasts were more popular after lockdowns, the fact that they became more popular prior to lockdowns suggests that they are not a passing trend.
It is also evident that Spotify, Apple, Audible and Audible all have their own platforms where podcasts are posted. This has made it a common practice for businesses and brands to create podcasts about their business and link them to their blogs and websites.
The Infinite Dial has found that over 116 million people listen monthly to podcasts as of 2021. More than 55% of Americans have listened at least to one podcast. The number of podcast listeners has more than doubled since 2017.
A quarter of the world’s population listens to at least one podcast per week, which is approximately 68 million.
This is a lot of people you can talk to. The notion that podcasts could only reach few people is outdated. Podcasts are becoming more popular, as is the number of people who listen.
They are popular because they are easy-to-make, can be about anything, and offer opportunities for influencers and brands to market.
As a brand, affiliate marketing can be used to promote you, but your podcast can also be used to promote you as a source of content.
What types of ads can podcasts show?
According to this article, Why Podcasts is Your Effective Marketing Strategy?? Podcasts can be promoted in many ways including audio ads, host reads and endorsements.
Audio ads can be used on podcast platforms without the need for any additional recording or packaging. You can play them before, during, and after a podcast.
There are many differences between endorsements, host reads, special segments and presenting sponsorships. Host reads can be sponsored blurbs that are written in advance and often have a call for action that is not related to the podcast.
Sometimes they are subtler than endorsements. They appear more natural when the host discusses the products and services within the context of what they normally talk about. A podcast discussing current trends might mention a brand that they enjoy buying from.
Is it efficient?
As you can see, Why Podcasts is Your Effective Marketing Strategy?. According to Super Listeners 2021, podcast ads are remembered the most. 86% of those who saw the advertisement said that they still remember it. However, this number was 86% for social media and 79% in websites.
76% of podcast listeners claim they have done something thanks to a podcast ad. This could be buying something, visiting a site or signing up for a subscription.
Advertising can be more effective because of the way podcasts work. Podcast listeners are more likely to do other things simultaneously, since there is no visual element.
The user can’t skip any ads or endorsements while driving, showering, or doing household chores.
This means that your marketing is being heard by a lot of people. Podcasts are a great place to advertise due to the way they are produced. There are many ways to make a lasting impression on listeners, including endorsement deals and pre-roll or mid-roll ads.
Consider this: Why Podcasts is Your Effective Marketing Strategy?? Only 12% said they skip ads all the time, while 33% said that they don’t.
Podcasts can be a great tool for affiliate marketing. Podcast hosts are quickly becoming one of the most influential and recognizable influencers. Affiliate deals can also be offered to help build their brand.
You can determine whether your investment is paying off by using promo codes, vanity URLs and surveys. For more information on affiliate marketing, visit our blog or book a complimentary call with a team member for a more personal approach and professional opinion.
Conclusion: Why Podcasts is Your Effective Marketing Strategy?
These are great opportunities for marketers. Podcasts can be a great way to reach your audience, make your brand stand out from your competitors, build trust, and turn potential clients into customers.
The number of people listening to podcasts is also growing. This concludes the discussion on Why Podcasts is Your Effective Marketing Strategy?